Online Casino Reviews from the Industry’s Most Trusted Guide

While not all our reviews are positive, we only list casinos that we deem to be safe and secure. It goes without saying that all our listed casinos have a valid UK Gambling Commission licences and a track record of timely, reliable payouts.

In one sense we are reasonably lucky here in the UK that we have a highly regulated marketplace in which some of the worst excesses practised by online casinos in unregulated markets are not allowed and responsible gambling is taken extremely seriously. So the worst casinos have been shut down or had licenses revoked in the UK.

There has also been a clampdown in bonus explanation and cashout regulation in the UK which favours the consumer and those casinos that are not complying are being heavily fined or closed. Well-known brands need to be consumer-friendly and be vigilant on responsible gambling so there is a degree of brand protection going too.

One of the key things most of us want to know about a casino before signing up is the type of welcome bonus offers they have available. With our easy to use casino filtering system, you can search for the perfect welcome offer for you.

Whether it’s low wagering requirements, high % match or simply a large cash amount that you are after you’ll be able to sort and search our casinos on any of these elements.

We will be adding new online casinos on a regular basis so it’s always worth coming back to us to look for new operators when you fancy a change from your existing casino provider. We update all our bonus information continually in our database so we only ever show the most up to date operator info, meaning you can make your choice based on up to date numbers that you know to be correct.

Ongoing, daily, weekly or monthly promotions are an important part of the mix for player experience at an online casino. There are some casinos that have loyalty down to a fine art and others that don’t.

Loyalty can be split into two different areas, firstly there are the more generic onsite promotions that casinos run, they are available to everybody and can range from prize draws for big prizes to cashback on specific games – these tend to be a nice cherry on top of the casino promo experience – you can dip in and out of these promos as you see fit going for the ones you like and leaving the ones you don’t. The second type of loyalty is a more bespoke type tailored specifically to your favourite games – this will be run by a loyalty team and will arrive via text or email made just for you. This be double comp points offers, deposit matches, cashbacks or even free cash. It’s worth watching out for these as they tend to be more generous and better suited to your style of play.

We keep our ears close to the ground on loyalty, listening to feedback from players and playing ourselves to make sure we’re up to speed with which casinos are getting in right and which are not.

With so many casinos offering the same games and similar promos, design and usability can be an important way to make a casino stand out from the crowd.

So it’s strange that so many casinos are still so poorly designed. Some of the smaller sites you’ll find may not have too much choice other than to follow the template of a software provider, however, the bigger players normally will have complete control over everything from games interface, to live chat to the cashier.

Admittedly the standard of design and usability has been raised in recent times mainly by a glut of new Scandinavian casinos that have taken the time and effort to think about design. This in turn has risen the standard and we are seeing improvements across the industry.

This is an area we focus on in our reviews, but it is somewhat subjective so you’ll be the best judge of what you like and what you don’t like.

Game selection is another extremely important aspect of reviewing a casino – many players have software providers that they see as essential to an enjoyable gambling experience. For this reason, we allow you to filter the casinos on this site by game software – so if Starburst is an absolute must for you, simply filter casinos on NetEnt and you’ll see all the casinos that will carry that game.

Because there is so much choice now and so many different game providers some players look for a quality curation of games from their casino. It’s no good having 2000 games on-site if most of them are old, unplayable and not up to today’s standards. Some casinos are doing a good job of this – getting lots of game providers on board but only publishing the real quality.

Quality mobile casino product is essential to a modern online casinos survival. All casinos now have a mobile product and many are thinking in a ‘mobile-first’ was as over 50% of casino play and revenue now comes from mobile casino rather than desktop/laptop.

A decent mobile product should do everything a desktop product does without trying to copy it exactly. Things must be done slightly differently on mobile, it’s a smaller space, so design work needs to take this into account and make games and interface features just as usable on mobile. Most casinos are getting there with this and it’s rare to see very poor mobile sites these days, but some casinos certainly do a better job than others.

Right from the start, online casinos have grabbed headlines for the huge progressive jackpots on offer. At the start of the industry, people found it hard to believe that such giant jackpots were possible to win online. At one of the casino operator offices, a casino customer refused to believe that he had won £8.5million until the cheque had cleared in his bank account.

These days with a few more years behind the industry and casinos much more common progressive jackpots are much more commonplace and all the major software providers include at least one progressive jackpot of a decent size as part of their package and casinos consider jackpots an essential part of their gaming mix.

Progressives are not something that are for everyday play as the payout ratios tend to be on the low side – often between the 90-95% range rather than the 96%+ that tends to be the norm for non-progressive slots. However, when jackpots get big and over their average payout amount, it’s worth having a crack at a jackpot that could change your life… And with Playtech’s Jackpot Giant, Microgaming’s Mega Moolah and NetEnt’s Mega Fortune widely available at UK casinos you are spoilt for choice when it comes to selecting an operator that has large jackpots.