Alejandro Dalby
I'm Alejandro Dalby, though most people just call me Alex. I was born in Zaragoza, Spain, in 1979 to a Spanish mother and a British father, growing up bilingual before moving to the UK at age seven. My early career was in digital media and content strategy, spending nine years as a Digital Editorial Coordinator at Future PLC (2002-2011), where I developed expertise in web content management, publishing operations, and digital platforms.
Unlike many casino writers, I didn't discover online gambling until my thirties, when I was already married - it started out of boredom after seeing an ad, having enjoyed land-based casinos before. What began as a casual evening hobby quickly became a passion for understanding blackjack, roulette, and slots from both a player's and an analyst's perspective. With writing being second nature to me, I naturally started reviewing casinos on Reddit and my own blog in 2011, bringing my media background and genuine player experience to honest, accessible analysis.
My down-to-earth style caught the attention of Casino.online, who appreciated my commitment to transparent, player-first reviews. I joined their team in October 2014 as a Content Writer and iGaming Specialist, where I've been contributing consistently for over a decade. My 15+ years spanning digital publishing, independent casino analysis, and professional iGaming content have given me a unique perspective: I combine operational media expertise with authentic hands-on gaming knowledge.
My Education
I completed my Level 3 Diploma in Information Technology (BTEC) at London South Bank Technical College (1998-2001), where I developed broad technical skills in web development, systems analysis, and digital platforms. This foundation proved valuable later in understanding how casino platforms actually work from a technical perspective.
My passion for online gaming grew organically from casual play into a deeper interest in game mechanics, fairness verification, and user experience. Over more than a decade, I've combined my academic background in digital systems with hands-on testing experience to become an expert in casino analysis. What began as independent reviews on Reddit and personal blogs evolved into professional iGaming content creation with established platforms.
Throughout my journey, I've focused on producing objective, honest, and accessible reviews that help players make informed decisions. Today, as part of the Casino.online team, I bring both my digital media expertise and my genuine player experience to every piece I write.
Online Slots
Live Casino Games
Blackjack
Alejandro Dalby Q&A
Where does your passion for iGaming come from?
My passion for iGaming comes from the moment I made my first online casino deposit in my thirties. What began as simple curiosity quickly turned into a genuine fascination with the games, the technology behind them, and the experience they create for players.
How did you end up at Casino.online?
I began by sharing my first casino reviews on forums and later built my own blog, where I focused on clear, honest writing about my experiences. The team at Casino.online discovered my work and appreciated both my style and my straightforward approach. They reached out, and before long I was invited to join the team - turning a personal passion into a professional path.
What makes your reviews different from others?
The way I combine technical insight with storytelling, I guess. Thanks to my IT background, I tend to look under the hood - checking how smooth the platform runs, how well the software integrates, and whether the user experience feels genuinely reliable. At the same time, I try to make my reviews engaging to read, weaving in a bit of narrative so they don't feel like a dry checklist. That mix of detail and readability is what I believe sets my work apart.
What's your most controversial casino opinion?
One of my most controversial opinions is that live dealer casinos are often overrated compared to well-designed RNG games. Don't get me wrong - I enjoy the atmosphere and interaction of live tables - but I've always felt that many players overlook how smooth, fair, and entertaining digital versions of blackjack, roulette, or baccarat can be. In my view, the hype around "live" sometimes blinds people to the quality and convenience of RNG games, and I'm not afraid to say so.
What's the first online casino game you ever played?
The very first game I tried online was blackjack. I'd tried it in a land-based casino a few times, so I thought it was the safest bet online. I still remember the thrill of placing that first wager from my living room - it felt like the start of something big.
What's the best lesson you've learned from writing?
That clarity matters more than anything. Whether it's a casino review or a short story, if the reader doesn't immediately understand what you're saying, you've lost them. Writing taught me to strip away the noise and focus on what really matters.
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