Exclusive Interview with AWS Betting & Gaming Team: The Role of Cloud in iGaming’s Evolution

Welcome to the Next Phase: Why iGaming Needs Cloud Now

In an industry where milliseconds mean millions, speed, scale, and adaptability are no longer optional — they’re survival tools. The global iGaming ecosystem — from affiliates, operators, platform providers, aggregators, game studios, and payment solutions — is growing at lightning speed. With that growth comes complexity. Whether it’s launching new features, expanding into new regulated markets, or staying compliant across multiple jurisdictions, the pressure is on.

By the end of 2023, 85% of iGaming operators were already using cloud technologies to scale their infrastructure, proving that cloud adoption is no longer a trend—it’s the competitive baseline. Cloud isn’t just an IT choice—it’s a business strategy. The world’s leading iGaming companies are turning to Amazon Web Services (AWS) to stay ahead of the innovation curve.

Speed, Scale, Save: Cloud is Your New Secret Weapon

Joshua: Why Cloud for iGaming? Why now? And why does it matter more than ever?

AWS Betting & Gaming Team: Cloud helps iGaming companies go live in new regulated markets in days, not months — enabling them to launch new features or tournaments in minutes, handle sudden traffic spikes with built-in DDoS protection, and control costs through pay-as-you-go pricing with full transparency.

As mobile devices now account for the majority of gameplay, cloud infrastructure keeps you closer to players worldwide, delivering faster, smoother, and highly secure low-latency experiences wherever they play.

Choosing the Right Cloud Provider: Ask These First

Beyond Infrastructure: A Partner in Your Business Growth

Joshua: How do you turn a cloud provider into a true business growth partner?

AWS Betting & Gaming Team: With AWS, you get more than infrastructure — you gain access to global solutions teams, cloud architects, and industry-specialised experts who understand the unique needs of high-performance businesses. This expertise helps customers accelerate market entry, test new opportunities quickly, and scale back efficiently when needed.

Combined with AWS’s worldwide infrastructure and low-latency network, it’s a foundation for faster expansion, smarter decisions, and long-term competitive advantage.

Go Global & Stay Niche

Joshua: How can you scale globally while staying nimble and locally relevant?

AWS Betting & Gaming Team: Winning in new markets means delivering global-scale infrastructure with local precision. AWS gives you both. With one of the world’s largest and most distributed cloud networks, you can keep latency low and players engaged — whether they’re betting from London, Lagos, or Las Vegas.

And it’s not just about servers and speed: AWS also connects you to a vast talent and a partner network. From certified cloud architects to iGaming-savvy SaaS providers, you get the expertise to build, launch, and scale faster.

Many clouds offer compute; few combine cutting-edge infrastructure with deep industry know-how. That’s the AWS difference.

AWS Welcomes iGaming

Joshua: Does AWS treat iGaming any different?

AWS Betting & Gaming Team: AWS delivers a secure, reliable cloud built for scale. You control your applications, and it’s your responsibility to stay compliant with local laws.

No barriers, no hidden limits — just world-class infrastructure trusted by leading companies worldwide.

Real Wins, Real Stories with AWS

Joshua: What have iGaming customers achieved in the Cloud?

AWS Betting & Gaming Team: Leading iGaming brands are driving real results with AWS:

The iGaming Cloud Puzzle: We’ve Solved It

Joshua: Who in the iGaming ecosystem benefits from the cloud?

AWS Betting & Gaming Team: Beyond operators, game providers, aggregators and platforms, sportsbook platforms, affiliates and adtech companies (like Blexr, using analytics and real-time bidding), fraud and compliance firms, and CRM tools (FastTrack) all rely on AWS infrastructure. This enables them to build connected, scalable ecosystems that speed up innovation and improve player experiences.

AI & ML: The Next Big Play

Joshua: How can we implement automation?

AWS Betting & Gaming Team: Cloud isn’t just about infrastructure — it’s your AI accelerator. Customers are using AWS to build:

• VIP & Churn Prediction
• Next-Best-Action Campaigns
• Problem Gambling Detection
• GenAI Assistants - for players and team efficiency.

These tools drive engagement, personalization, and safer gaming — with team productivity close behind.

Your Next Level Starts Here

Joshua: Ready to take your iGaming business to the next level?

AWS Betting & Gaming Team: Cloud adoption in iGaming is no longer optional — it’s a strategic advantage. The biggest brands are already building their future on AWS. The question is: will you be ready to compete with them?

Whether you're scaling fast or entering new markets, AWS offers the tools, expertise, and industry alignment to get you there.

Learn how leading operators, affiliates, and tech providers are building the future of gaming on AWS or reach out to us directly — and unlock your next competitive edge.