The Power of Play - Why TaDa is the New Name in iGaming Everyone Should Know

Why TaDa Gaming is gaining recognition

Joshua: Why is TaDa the new name in iGaming everyone should know?

Dahung: For operators and other industry stakeholders, TaDa has gone from an ambitious start-up with significant team experience across Asian gaming to an international force through a combination of multi-licenced and regulated-market credentials which has facilitated sustainable and rapid expansion and strategic partnerships across Latin America, Europe, the UK and the U.S.A.

For players, what has anchored TaDa as the “name in iGaming everyone should know” is its broad and differentiated content. From gamification tools, online slots, table and crash games to the unique multi-player and skill-influenced fish-shooting titles, we give more choice and challenges in fresh formats for deeper engagement and retention.

So, industry professionals are talking about TaDa as a name to know because we deliver safe, immersive and exciting gaming experiences which lead to higher player engagement and retention through our differentiated content and gamification tools. And players love our original and novel releases which offer the entertainment, challenges and progression they have been looking for in casino games.

TaDa’s Top Slot Releases

Joshua: Sounds good. What are some of the top releases in the TaDa portfolio players should see as ‘go to’ titles?

Dahung: Starting with slots, our branded games are top performers. The TriLuck™ slots work on the ‘triple pots’ mechanic; so players have the potential to trigger three separate features simultaneously for significant accumulated win potential. With games like 3 Coin Treasures or 3 Pot Dragons, each narrative is unique but the gameplay is always immersive.

Hit the Cash™ slots work on the basis of inter-triggering multipliers, jackpots and the lock & respin feature. Joker Coins is currently our leading game in this series across multiple jurisdictions, especially in Europe, but Fortune Coins and Clover Coins 3x3 are also delivering growing engagement levels.

DARKREEL™ is a different concept with gritty narratives such as the fighting the Undead for expanding multiplier wilds in Nightfall Hunting or the very high volatility prison break narrative in Big Boss.

TaDa’s Top Crash Releases

Dahung: We also have a number of crash games such as Chicken Dash, a classic ‘why did the chicken cross the road?’ game; the football led Crash Goal and the ice hockey themed Crash Puck.

TaDa’s Top Fish-Shooting and Non-Slot Games

Dahung: We are the No.1 provider for fish-shooting and have introduced our immersive shooting games across Latin America, North America, Europe and, most recently, the UK.

As these games offer skill-influenced play with challenges, levels and decision making, they lean into many players’ desire for a new way to play online that does not rely on slots. Fish-shooting are multiplayer video style games that have secured TaDa’s name for innovation and differentiation.

While they are called ‘fish-shooting’, not all are in underwater settings; so the 3D Dinosaur Tycoon II, which is currently the top-played release in the UK, is set on a river bank. Fortune Zombie Lightning takes players on an epic journey across different destinations from Grand Central to a deserted funfair. It also has a great onboarding tutorial to give players a gamified way to learn the rules and is great for players new to the shooting game concept.

Ocean King Jackpot is set underwater and delivers Big Bosses, a Vampire Skeleton rock guitarist and fantastic firepower including a Lightning Chain and Dark Whirlpool.

Fish-shooting games explained in 60 seconds

Joshua: For anyone who has yet to discover fish-shooting, can you give a one minute synopsis?

Dahung: OK. So - fish-shooting is instantly recognisable casino content with numerous in-game features including bonuses, multipliers and jackpots but they look like video games. There are no reels or paylines as the whole screen is the game’s parameter. The core gaming concept is that every shot places a bet (like spinning reels in a slot does) and the gameplay is centred on shooting targets for multiplier wins.

Players set a wager value which gives them access to the ammo. With each shot, they try to catch or shoot the fish or creatures in a visually stunning adventure game. Each release has a different narrative and theme but always supported by superb soundtracks, graphics and cinematic animations.

Each Boss or character has a value or triggers a specific bonus in different themed games, so players can choose to be strategic in their approach to gameplay and this may include shooting as many high value targets as possible to trigger bonuses for maximum win potential; or to shoot lower multiplier targets to ensure frequent wins; or mix the two.

However players want to approach the game, they have significant choice and agency so the game can be played multiple ways and with up to four people in the same game.

Traditionally there is an underwater/aquatic theme - but this is constantly developing as we enter new markets and localise our games for specific jurisdictions and even design from scratch for certain audiences.

Glocalisation for multi-market success

Joshua: Got it. So, why do TaDa releases see success in multiple different countries and jurisdictions? What do you do to make TaDa game appealing across demographics?

Dahung: TaDa’s glocalisation strategy for global core mechanics/local content is the key to our success in delivering iGaming content across multiple jurisdictions, countries, regions and demographics.

As a data-driven business we commission deep research into player behaviour, regulatory environments and the growth potential of each market before entry. This ensures that we deliver safe, high quality entertainment through reputable sources with every new market and secure quick ROI for our partners.

Our glocalised approach enables us to craft games with the specific player in mind. Using culturally relevant themes that are optimised for mobile play with simple yet exciting mechanics, all backed by regulatory compliance and wide operator distribution has proved to be a winning formula. So our Fortune Zombie and Fortune Zombie 2 releases were designed specifically for the U.S. market.

Through focus groups, operator feedback and commissioned research, we established that land-based play with familiar locations and recognisable characters was the way forward. The impact on player take up and engagement was off the scale for every KPI from Daily Active Users to rounds played per session and deposit values per player.

We had a similar effect with Lucky Jaguar 2 in Brazil with 1,600% uplift in bets wagered; 1,400% uplift in DAUs; and 4,000% uplift in new player sign-up between May and October 2025.

In addition to B2B partnerships, strong social and influencer collaborations have also brought our brand to multiple new demographics, emphasising its credentials for both visibly fair and safe gaming with superb entertainment value.

Our 2026 roadmap is following this path of immersive content with expert localisation across all verticals to deliver the ultimate gaming experiences and to keep entertainment levels at peak performance. That’s what our players want.