Exclusive Interview with Tetiana Lukiianiuk – Amigo Gaming: How Player Feedback Shapes the Future of Slots

Interview with Tetiana Lukiianiuk: Amigo Gaming's Strategic Growth and Innovation

As Amigo Gaming continues to grow, its focus on strategic partnerships and innovative features has set the stage for its success in new and diverse markets.

In this interview, Tetiana Lukiianiuk shares insights on how the company is navigating its expansion and embracing the latest technological advancements to stay ahead in the competitive iGaming industry.

Amigo Gaming's Expansion Strategy

Joshua: Amigo Gaming has recently obtained licenses in Brazil, Peru, Georgia, and Italy. What motivated you to enter these markets, and what has this meant for Amigo Gaming?

Tetiana: Getting these certifications was a big step for us and the result of a thorough process to make sure our games meet high technical and compliance standards. LATAM is a very dynamic and fast-growing region, and markets like Georgia and Italy give us new opportunities in Europe.

Being able to operate in these countries is a real milestone that supports our global expansion and shows the growing interest in Amigo Gaming’s content.

The Importance of ISO Certification for Trust and Information Security

Joshua: What does obtaining the ISO certification mean for Amigo Gaming, and how does it enhance trust and reliability for your operator partners?

Tetiana: Amigo Gaming has experienced significant growth in recent years, which has increased the amount of information we manage. Obtaining ISO certification establishes a systematic approach to information security.

This helps us meet legal and regulatory requirements and demonstrates our clear commitment to protecting the information and interests of our partners.

Strategic Partnerships and Their Role in Market Expansion

Joshua: Can you share a story of how a strategic partnership (like with Apuesta Total in Peru) has shaped your approach to expanding into new markets?

Tetiana: Working with trusted operators and aggregators is really important when entering a new market. Partnering with secure and reliable platforms makes the process smoother and also gives us insights into what players enjoy and how the market works locally.

In Peru, as you mentioned, we are live with Apuesta Total, and in Brazil we work with Brazino777. Both are top platforms in their countries and show how we approach new markets carefully, focusing on solid partnerships and understanding each market well.

Overcoming Challenges in Localizing Slots for Regulated Markets

Joshua: What are the biggest challenges you face when localizing slots for different regulated markets, and how do you overcome them?

Tetiana: Every regulated market has its own rules, often about design, themes, or game elements. At Amigo Gaming, we don’t see this as a limitation. Instead, it’s a chance to adapt and make games that really fit each market.

For example, in Belgium we only release dice games, which has actually pushed us to improve and expand that category.

Innovative Slot Features: Setting Amigo Gaming Apart from Competitors

Joshua: What innovations in feature design (like your PIN WIN phase) do you believe set Amigo Gaming apart from other slot providers?

Tetiana: Our features are among the most distinctive aspects of our games and play a key role in differentiating Amigo Gaming in the market. The Pile Collector, in particular, has been a game changer, driving engagement and offering players exciting and varied rewards.

We have developed multiple versions of this feature to keep innovating within what both players and operators already enjoy. We also have some brand-new features coming soon that we are confident will win players over.

Using Player Feedback to Drive Game Development Improvements

Joshua: How do you leverage player feedback and performance data from your Client Zone to drive game development improvements?

Tetiana: We always look at the feedback and data from our games, which really helps us understand what players like most. This information guides our decisions about themes, features, and visuals, and shows us where we can improve.

For instance, our ongoing reviews highlighted how important the Pile Feature is, as well as how much players value strong graphics, backgrounds, and overall presentation.

Future Technologies and Trends Shaping Amigo Gaming's Journey

Joshua: What future technologies or gaming trends excite you most as potential game changers for Amigo Gaming?

Tetiana: AI is definitely one of the most exciting developments right now, across all industries, and iGaming is no exception. It can help with everything from optimizing processes to supporting creative work and quality control.

We’re excited to explore its possibilities and believe that using these tools will let us create even better experiences for both players and operators.

Corporate Culture's Impact on Game Quality and Team Motivation

Joshua: In what ways does your corporate culture of respect and meritocracy directly impact the quality and enthusiasm behind your games?

Tetiana: Although we are a multicultural team spread across different parts of the world, we make sure every member feels included and valued. Beyond frequent meetings, we also try to create opportunities to connect and share activities.

To deliver quality products, it is essential to have a motivated and united team. Listening to everyone’s opinions, proposals, constructive criticism, and encouragement is what drives our continuous growth.