Exclusive Interview with Rolandas Japertas from it.com Domains: How Smart Domain Choices Shape Startup Success

Interview with Rolandas Japertas: Expert Insights on Modern Domain Branding

Short, clear, and trusted domain names are becoming essential assets for brands across every industry. To better understand these trends, we sat down with Rolandas Japertas, who brings years of hands-on experience in global business development within the domain space.

His perspective sheds light on how startups, gaming companies, and creators can use strategic domain choices to strengthen credibility, memorability, and long-term growth.

Rolandas Japertas on His Path into Business Development in the Domain Industry

Joshua: Hi, Rolandas, thank you so much for joining us today. To start on a smooth note, could you tell us about your path in business development within the domain space?

Rolandas: I’ve been working in the domain industry for the past three years, covering both B2B and B2C segments. During this time, I’ve had the chance to speak with people from all over the world, different cultures, backgrounds, and perspectives, which I find incredibly valuable.

It’s a constant learning experience, not only about the domain market itself but also about global business practices and cultural nuances. And since the domain industry is very dynamic, there is always something new to explore and adapt to, which keeps things exciting.

Why name.it.com Is an Opportunity, Not a Backup

Joshua: Rolandas, imagine a startup founder who just found their perfect brand name — only it’s available as name.it.com. What friendly first advice would you give them to help them see this as an exciting opportunity rather than a backup option?

Rolandas: I would advise the founder to see name.it.com not as a backup but as a real opportunity. For any startup, TRUST is key, and your domain is like your outfit. The right extension creates the right first impression.

I travel a lot and meet many startups at tech events. Most of them use .ai, .io, or .xyz, and only a few have .com, mainly because short .com names are expensive and almost impossible to find. But when I say a domain is like your outfit whether casual or business people get it immediately.

.com instantly gives a sense of trust. And that’s exactly why .it.com is such a great alternative: it has the same reliable, professional look, but it’s much more accessible for startups.

The “Aha Moment” When a Domain Name Just Clicks

Joshua: You work with clients speaking multiple languages every day — name one memorable story about a domain name that gave someone a true “aha” moment, and what it felt like to find that match.

Rolandas: One story that really stayed with me involves a small Italian startup aiming to go global. They had a short, catchy name, but every .com was either taken or too expensive. They were worried they’d have to compromise.

Then I showed them homy.it.com.

At first, they were skeptical, but once I explained that “it” can reflect Italy, information technology, or even act as a call to action and that the full name is friendly and memorable, their eyes lit up. You could see the “aha” moment happening, as they went from stressed to genuinely excited.

That’s what I love most about what I do: helping people find a domain that not only works technically but also tells their story. Something like homy.it.com may seem small, but it instantly builds trust and gives a brand a professional, approachable start.

How play.it.com Builds Trust and Recognition for New Entertainment Brands

Joshua: Your site emphasises getting exactly the name you wanted in .com. For a new online entertainment brand that couldn’t secure play.com, how can play.it.com naturally build recognition and trust among first-time visitors?

Rolandas: For a new online entertainment brand that couldn’t secure play.com, play.it.com can actually be a great alternative. It keeps the brand name exactly as they want it, supporting memorability and easy searchability.

Also, it.com adds trust by giving new visitors confidence that the site is reliable. And play.it.com has a clever double meaning: it can refer to Italy as a region or read as an action statement like “play it,” making it both memorable and engaging.

Finally, it’s short, easy to type, and works well in marketing campaigns and social media, boosting both recognition and brand perception.

How Gaming Platforms Can Measure Performance Gains from it.com’s DNS

Joshua: DNS performance can subtly influence user experience. If a real-time gaming platform gets even a small speed boost from it.com’s infrastructure, how would you suggest they measure improvements in player session duration?

Rolandas: The thing is, it.com only provides the root DNS zone, and it doesn’t differ much in speed from zones like .com. At the moment, our DNS partner is Cloudflare, one of the recognised global leaders in speed and availability.

However, it’s worth mentioning that one of the main industries represented in it.com is gaming/betting. Competition there is huge, and the fact that webmasters choose our domain zone suggests they’re getting certain advantages compared to other zones. We continue monitoring trends and maintaining high technological standards and the strong reputation of the it.com domain zone.

Why fun.it.com Offers a Global, Trustworthy Presence for Casual Gaming Brands

Joshua: The .com ending instantly gets global recognition. For a casual gaming site aiming to feel accessible across multiple markets, what subtle advantages can fun.it.com offer compared to less familiar extensions?

Rolandas: For a casual gaming site, fun.it.com offers small but powerful advantages. It keeps the familiar .com feel, which instantly signals trust and professionalism worldwide something less familiar extensions often lack.

Another key factor is memorability. There are more than 1,590 extensions. Ask yourself: how many can you name, without mentioning country codes? Probably not many. For people outside the domain business it’s even harder.

Even if you get a short, meaningful name on a rare extension, most users simply won’t remember it, which can limit traffic and trust.

fun.it.com, on the other hand, is short, intuitive, and easy to type, while the playful “it” can hint at an action like “play it,” or even subtly reference Italy. It provides the ideal balance of trust, accessibility, and creativity - something niche extensions rarely achieve.

How Creators Can Scale Using Subdomains on Names Like live.it.com

Joshua: Short .it.com names are premium yet budget-friendly. If a creator or their team acquires live.it.com at standard pricing, how can they smartly use subdomains (e.g., stream.live.it.com) to grow without expanding outward?

Rolandas: Short .it.com names like live.it.com are premium but affordable, giving creators a strong, memorable brand without the high costs of a traditional .com. To grow without overextending, teams can use subdomains to organise different parts of their business: for example, stream.live.it.com for livestreams, blog.live.it.com for updates, or shop.live.it.com for merch.

Using dot-based subdomains is clean and intuitive, easy for users to remember and type, and strengthens the main brand. Unlike hyphens, which can feel clunky or less professional, dots clearly define sections. Extra dots are perfectly fine think of .co.uk, which is technically a subdomain but completely standard.

Finally, it.com offers a relatively small pool of premium domains, many still available at standard pricing. Even premium ones remain reasonably priced, allowing creators to build short, memorable names and scale thoughtfully without complicating their digital presence.

Why Short .it.com Domains Fit the Voice Search Revolution

Joshua: Voice search is growing fast (“Hey Siri, find card games”). Given this, how can short, clear .it.com names align with how people speak when searching for entertainment?

Rolandas: With the rapid growth of voice search think “Hey Siri, find card games” short, clear .it.com names perfectly match the way people naturally speak. The simpler and more intuitive your domain is, the more likely it is that voice assistants will correctly interpret it, reducing friction for users trying to find your brand.

Also, in a world where tools like ChatGPT and AI-driven search are becoming common, having a short branded domain helps reinforce trust and safety. Users often rely on familiar, trustworthy signals when interacting with digital services, especially entertainment or transactions.

A memorable .it.com name signals professionalism, reduces uncertainty, and assures people they’re visiting an official site, not a spoof or phishing page.

In short, short branded .it.com domains aren’t just easier to say they’re easier to trust, which is increasingly important in today’s voice- and AI-driven environment.

How go.it.com/partner Strengthens Affiliate and Casino Partnerships

Joshua: Clear attribution builds strong partnerships. Can a clean redirect like go.it.com/partner give partners a simple and reliable way to track referrals while keeping everything under the it.com umbrella, especially for promoting roulette bonuses or slot tournaments?

Rolandas: Absolutely. A clean redirect like go.it.com/partner is a great way to build transparent, trustworthy partnerships. It keeps everything under one recognisable it.com umbrella, so both partners and users know they’re dealing with an official, reliable source.

Practically speaking, this approach makes referral tracking simple and consistent, while avoiding long, complicated URLs that can look suspicious or unprofessional. A short branded redirect boosts trust, makes links easy for partners to share, and maintains full brand control key components of strong, long-term partnerships.

How a Single Word.it.com Can Grow into a Full Digital Ecosystem by 2030

Joshua: Looking toward 2030 with curiosity: your site says “Don’t compromise.” Can a single word.it.com become a flexible home for adjacent niches (e.g., spin.it.com, deal.it.com) through smart subdomains? What small step could it.com take today to move gently toward that vision?

Rolandas: A single word.it.com can easily evolve into a flexible digital ecosystem through smart subdomains like spin.it.com, deal.it.com, or play.it.com. This scalable structure allows the brand to grow naturally while staying unified under one clear and trusted identity.

Looking ahead to 2030, a key step is preparing for Generative Engine Optimisation (GEO), as AI-based tools and conversational search will influence discoverability. In that future, short, consistent, meaningful domain structures will play a crucial role in how brands are found and understood by both humans and machines.

By encouraging users to secure concise .it.com names and build smart subdomains around them, it.com can move toward this vision, creating a network of strong, interconnected online presences designed for an AI-driven world.

The .it.com Domain Rolandas Would Secretly Choose for a Future Passion Project

Joshua: If you could quietly reserve one .it.com domain for a personal passion project years down the line, what would it be—and what subtle trend makes you smile when you think of its potential?

Rolandas: That’s a fun question. If I could quietly reserve one .it.com domain for a future passion project, it would probably be connect.it.com something that reflects bringing people, ideas, and innovation together.

A subtle trend that makes me smile is that AI, blockchain, and new web technologies are becoming a fundamental part of information technology itself. Any new software or digital product, whether AI-powered, decentralised, or Web3-enabled, still naturally fits into the it.com space.

That makes it.com not just a domain but a long-term home for innovation, growth, and reliable digital experiences.

How Short .it.com Domains Fit Into the AI-Driven Search Landscape

Joshua: With AI assistants like ChatGPT, Siri, and Gemini shaping how people discover brands, how do you see short .it.com domains fitting into this new search landscape?

Rolandas: Short .it.com domains are ideal for this new era because they’re clear, trustworthy, and easy for both humans and AI systems to recognise. With the rise of generative engine optimisation, brand clarity and consistency matter more than ever.

A name like spin.it.com or bet.it.com is short, natural to pronounce, and easy for tools like Siri or ChatGPT to identify and confidently recommend.

It’s not just about being memorable it’s about being discoverable and trusted in the next generation of search.

Additional Services it.com Domains Offers to the Gaming Industry

Joshua: Are there any additional services you can offer for the gaming industry?

Rolandas: Yes, one such service is registering your own branded domain zone, for example, .BMW or .LANDROVER. This brings a brand to an entirely new level of global recognition. Only a little over 300 branded domain zones have been registered, and most of these names are very familiar, popular car brands, tech giants, and major financial corporations.

The last launch of new domain zones happened in 2012, and now, almost 14 years later, a new application round is planned for 2026. When the next one will be or whether it will happen at all even the regulator doesn’t know. So right now, a unique window of opportunity is opening to write your brand into the history of the global Internet.

There are currently no representatives of the gaming industry among these domain zones, so why not become the first and set the standard for the entire sector?

it.com Domains provides full-cycle services for registering a domain zone with ICANN. To do this, simply visit rsp.it.com and submit an application. A company manager will contact you, provide initial consultation, and answer your questions.