OpenBet and TxOdds Join Forces to Deliver Faster, Smarter Betting Data

A Global Integration Designed for Scale

TxOdds’ Fusion platform will now sit within the OpenBet Trading System, combining the company’s multi-source odds and real-time data feeds with OpenBet’s extensive operator reach. The goal is simple: create a unified solution that boosts pricing accuracy and operational efficiency for sportsbooks in major markets around the world.

OpenBet users will be able to access Fusion through a single installation, reducing technical friction and accelerating rollout across both pre-match and in-play betting markets.

Fusion Grows Stronger with Advanced Analytics

The Fusion platform has been significantly bolstered by the addition of Lacerta Sports, Starlizard’s B2B analytics division. This upgrade brings deeper modelling, richer data inputs, and more sophisticated pricing capabilities. The result is a data feed built for high-volume environments, rapid trading decisions, and market stability during peak moments.

Together, TxOdds and Lacerta deliver a comprehensive analytics engine that pairs neatly with OpenBet’s global platform.

Leadership Perspectives on the Collaboration

Thomas McGrath, TxOdds’ Chief Revenue Officer, welcomed the deal as a major step in expanding Fusion’s availability across the world and bringing next-generation sports betting trading technology to a wider audience. He noted that the partnership opens the door for any OpenBet-powered operator - not just the biggest brands - to tap into high-precision, real-time data,

Jason Ayton, SVP of Strategy at OpenBet, highlighted the Trading System’s position as a powerful content and pricing hub. The partnership lands at a time of ongoing growth for OpenBet, which has recently upgraded its platform and entered new markets, including Brazil and Finland. Fusion integration strengthens this momentum - according to Ayton, access to TxOdds’ specialist data gives operators a tangible competitive edge through sharper pricing performance, better margin control, and a stronger betting product overall.

A Step Forward for Sportsbook Innovation

By bringing TxOdds’ Fusion platform into the OpenBet ecosystem, the two companies have created a compelling combination of fast data, advanced analytics, and global delivery. Operators gain access to a more reliable, scalable, and competitive trading solution. It’s a partnership designed to raise the bar for sportsbook performance across the industry.