ACMA Imposes Fine on Seven for Off-Hour Gambling Ad Infraction

Seven Network Fined by ACMA for Timing Breach in Gambling Advert

The Australian Communications and Media Authority (ACMA) has imposed a fiscal chastisement on The Seven Network Operations Ltd, amounting to $13,320. The fine was levied in light of an infringement relating to the timeliness of gambling advertising content across online platforms. This comes not only as a surprise to the general public, but also to online casino and sportsbook operators in the entire industry.

Investigation Leads to Discovery of Scheduling Oversight

Scrutiny by ACMA unearthed that Seven had erred by airing a gambling bonus promotion outside the designated hours amid a live sporting spectacle on its streaming portal. The established guidelines prohibit the broadcast of such adverts during live sports events from 5 am to 8:30 pm, encompassing the five-minute buffer pre-and post-match.

Historical Context: ACMA's Formal Caution to Seven Preceded Latest Breach

A previous formal warning had been issued to Seven by ACMA in October 2022 for an analogous violation. The latest lapse involved an advert showcased at 10:38 am during a live NFL match stream on 7plus, dating back to 12 December 2022.

Seven’s Countermeasures and Compliance Assurance

In the wake of the investigation, Seven has acknowledged the incident as a singular lapse and assured the implementation of enhanced preventative measures, including bolstered supervision and workforce education.

ACMA's Continued Surveillance and Seven’s Remedial Promise

ACMA’s Chair, Nerida O’Loughlin, emphasised the expectation of stringent compliance systems within broadcasters. Despite Seven's reassurances of adequate current measures, ACMA's vigilant oversight remains unrelenting, ensuring such breaches are not recurrent.