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The partnership was due to operational advantages for the hosts and the managers. It is also simplistic, according to the CEO of Rush Street Gaming. The platform provided by OPTX will assist teams to best serve their guests due to the addition of their new resources. The Main goal to be reached by both parties is to improve performance in Casinos.
The OPTX tech firm will make the following available for Rush Street: Player Development, Player Development AI, and Connect modules. These services will ensure productivity and loyalty are increased across all teams. With this partnership, communication between Rush Street and players is set to improve significantly.
Similar deals were made between OPTX and other firms.
OPTX, in the past, has made similar partnerships with Hard Rock Hotel & Casino Lake Tahoe in Nevada. The main aim of striking this deal was to ensure an upgrade of the operational routine of the casino. The deal was in line with the embodiment of the firm’s mission to participate in the data revolution in the various teams that take the lead in various fields.
It is why Rush’s Street Gaming’s decision to partner up with OPTX was a great idea. It promotes player development and shows the position of OPTX in the market is trying to improve the performance overview of many online casinos. The deal is a game-changing feature for all casino operators and those wanting to join the business. The vibrant features of OPTX and its products have improved functionality and productivity. It has, in turn, led to increased profitability for all casino operations.
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