Beter and Playtech Partner to Enhance Esports Betting Coverage
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Updated by Joshua Rawlings Jul 6, 2026
Beter has announced a strategic partnership with Playtech, integrating its ESportsBattle tournaments with Playtech's platform. This collaboration is set to enhance esports betting coverage, meeting the growing demand for 24/7 content.
Over 35,000 Monthly Events Available
As a result of this partnership, Playtech's operator partners will gain access to Beter's extensive ESportsBattle content, featuring more than 35,000 events each month. This move aims to provide operators with comprehensive betting options, keeping them competitive in the fast-evolving esports betting landscape.
Leadership Insights and Market Impact
Gal Ehrlich, CEO of Beter, emphasized the significance of this collaboration, stating: "This is one of our most important partnerships to date. Playtech is a true industry giant, and we are thrilled to integrate our esports content into its platform."
Chuck Robinson, Chief Revenue Officer of Beter, highlighted the strategic importance: "This deal showcases the need for operators to provide engaging esports experiences. Our content allows them to tap into a fast-growing vertical."
Beter has also expanded its reach through partnerships with Codere and SportyBet, extending its presence in Europe, Latin America, and Africa throughout 2024.
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