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Danish Gambling Industry Sees Significant Growth, Reaching DKK 7.27 Billion in 2024

Joshua Rawlings

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31 Mar 2025

The Danish Gambling Authority, Spillemyndigheden, reported a significant 6.9% rise in Gross Gambling Revenue (GGR) for 2024, reaching DKK 7.27 billion, up from DKK 6.8 billion in 2023. This growth was primarily driven by online casinos, which saw a remarkable 14.7% increase in revenue.

Online casinos now account for 48.6% of the total gambling market, with their GGR totaling DKK 3.53 billion, up from DKK 3.1 billion the previous year. Slots are the dominant game type, comprising 77% of online casino revenue.

Strong Growth in Online Gambling and Betting Segments

While the online sector led growth, other segments also experienced modest increases. Betting revenue rose by 1.2%, reaching DKK 2.21 billion, while land-based casinos saw a 1.7% increase, totaling DKK 368 million. The only decline came from gaming machines outside of casinos, which saw a slight 1.2% decrease in GGR. The trend of online and mobile betting continued to dominate, with 77% of the market share coming from digital platforms, up from 61.41% in 2023.

Problem Gambling in Denmark on the Rise: New Data from 2024

Spillemyndigheden's report also highlighted an increase in self-exclusion rates for problem gamblers, with the number of individuals self-excluded from gambling growing by 21% to 55,899 in 2024. The most common form of exclusion was permanent, accounting for nearly two-thirds of cases. Data indicated that the majority of self-excluded individuals were male, continuing a consistent trend.

The 18-25 age group represented the largest demographic of self-excluded individuals, with many of them having started gambling before the age of 18. Additionally, data from the StopSpillet helpline revealed that a significant proportion of conversations were conducted with individuals' family members and consultants, highlighting the ongoing need for support systems.

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Joshua Rawlings

I'm deeply rooted in the gaming industry, with a sharp focus on online casinos. My career spans strategy, analysis, and user experience, equipping me with the insights to enhance your gambling techniques. Let me guide you through the dynamic world of online gambling with strategies that win.