The positive change in the iGaming market is bringing unprecedented growth across the United States. For example, if you combine the online casino markets of Pennsylvania, New Jersey and Michigan, you would get yearly revenues in excess of $3.26 billion. These markets are expected to have double-digit growth in revenues in the years to come.
What are the Opportunities?
It is important that iGaming companies maximise their opportunities in this competitive but highly regulated market. To do this, these companies have to take advantage of all opportunities and provide a great selection. Many companies feel restricted by the existing player account management systems. However, migrating to a new state comes with several benefits.
When migrating, opting for a complete iGaming supplier that controls a cross-vertical roadmap is good. When the gaming company is able to pick several gaming verticals, use managed services and have them served on one seamless platform, it is able to give its players an exciting gaming experience.
Gaming companies have to take a multi-faceted approach for them to migrate successfully. Each part of the process is important. Therefore, it requires the company to work with a provider that has experience in the area. Such a provider has services that cover several elements like scalability, certification, and relationship management.
Certifications are especially important in the US, as each state has its own set of rules. Fortunately, strong PAMs like Aspire Core allow services to be rolled out across several states easily while ensuring that the gaming company complies with all the rules. In addition, it offers various vital features like responsible gaming facilities, bonus engines and the ability to add third-party solutions.
Seamless Migration Process
When making a migration, companies should stick to their strict timelines and have all the requirements ready in time. If this is not done, there could be unnecessary delays and several issues in the process. There should be an SLA in place so that each player knows what is expected of them.
The brand should be the same across different markets. Upgrades should not affect the visual properties or the connection the brand has with its customers. Besides, these companies should invest in the best technologies to deal with downtime, glitches and safety.