Pragmatic Play Expands into Finland through Collaboration with Veikkaus Oy

Pragmatic Play, a renowned provider of online casino games, has announced its first partnership in Finland with Veikkaus Oy, the state-owned lottery, casino, and betting operator.

Under this collaboration, Finnish players will have the opportunity to enjoy 10 of Pragmatic Play’s most acclaimed slot games, including popular titles like Sugar Rush, Gates of Olympus, Big Bass Bonanza, and The Dog House Megaways.

Veikkaus operates as the exclusive provider of gambling games in Finland, encompassing three main categories: lottery, casino, and betting.

All revenue generated by Veikkaus is dedicated to benefitting Finnish society, supporting various areas such as culture, sports, science, youth work, social welfare, health, and the equine industry.

Irina Cornides, COO at Pragmatic Play, expressed her delight at the partnership with Veikkaus, as it marks the introduction of iconic Pragmatic Play slots to Finnish players for the first time.

Cornides stated, “This deal signifies our continued expansion in regulated markets across Europe while underscoring our shared commitment to player protection and corporate social responsibility. Veikkaus is dedicated to creating a secure and enjoyable environment for its players while making significant contributions to worthy causes throughout the country.”

“We are excited about the prospects of this partnership with Veikkaus, as their players can now access some of the best games in the industry,” Cornides added.

Jan Hagelberg, CPO at Veikkaus, emphasized their commitment to continually enhancing their offerings to maintain their position as the top operator for Finnish players. Providing exceptional entertainment experiences lies at the core of Veikkaus’ philosophy, and welcoming Pragmatic Play and their instantly recognizable and highly acclaimed slot games aligns with this vision.

Hagelberg stated, “With some of the most renowned and recognizable slot games in the market, we are thrilled to bring Pragmatic Play to Veikkaus and offer their exciting portfolio to our players.”

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Jacob Evans Written by Jacob Evans