Estonia’s Tugi Tark Sets Out to Redefine iGaming Support with AI

From Reactive to Proactive – The New Support Standard

In iGaming, players expect instant help with issues, yet traditional support models struggle to keep pace. Tugi Tark, aptly named for “smart support,” flips the model by offering proactive, automated support, reducing friction before it affects the player journey.

Using a blend of large language models, machine learning, and insights from over 10 million historical support tickets, the platform anticipates problems and resolves them really fast.

AI Agents That Speak the Language of Every Player

Global operators face a familiar challenge: how to offer fast, localised support across countless markets. Tugi Tark's AI agents can communicate in over 250 languages, allowing brands to assist players in their native tongue without relying on external translators or local staffing.

This isn’t just convenient - it’s cost-effective, scalable, and highly personal. It also removes the need for region-specific teams, making expansion into new markets much easier.

Intelligent Automation That Delivers ROI

At the heart of the platform are AI agents capable of resolving a growing share of cases autonomously. The more they’re used, the smarter they get. And when human input is needed, cases are routed directly to the most relevant support staff.

Tugi Tark’s system can intervene in real-time, such as when a payment fails. An API call triggers an instant chat with the player to clarify the issue and guide them toward a solution, boosting deposit success rates and reducing churn.

Turning Support into a Strategic Edge

For CEO Harpo Lilja, iGaming support isn’t just about ticket resolution - it’s a brand differentiator.

Lilja, a veteran of the iGaming space, believes the hybrid model - AI where it excels, human agents where nuance is needed - is the future of scalable, high-quality service.

Growth, Momentum, and What’s Next

Headquartered in Tallinn, Tugi Tark is fully remote and scaling rapidly, having doubled its headcount within a year. With five iGaming clients set to onboard and more partnerships expected by the end of 2025, momentum is building.

Every product feature has been crafted around real operator pain points: regulatory pressure, 24/7 VIP care, multi-brand setups, compliance, and player safety.

Where Tech Meets Player Care

Tugi Tark isn’t simply launching a support tool - it’s building the future of player service. With multilingual AI agents, real-time automation, and a deep understanding of industry nuance, the platform is tailored for the demands of modern iGaming operators.

In a space where service speed and satisfaction can make or break retention, Tugi Tark offers a strategic edge, powered by intelligence.