SSC Napoli Names Rabona its New Official Regional Betting Partner

This partnership aims to transform the fan experience by introducing a suite of interactive tools. It arrives as Napoli seeks to build on its international reach and Rabona looks to anchor its brand in football culture with authenticity.

Fans can look forward to unprecedented access and engagement opportunities. Planned initiatives are designed to bring the community closer to the team they love.

• Direct Player Interaction: Live, interactive Q&A sessions with SSC Napoli players.
• Exclusive Access: Behind-the-scenes content and unique team insights.
• Enhanced Promotions: Special betting opportunities and campaigns linked to the club’s performance.

Leadership on the Shared Vision

Leaders from both organizations have emphasized their shared commitment to innovation. Leonardo Giammarioli of SSC Napoli stated,

"We look forward to exploring creative and engaging activations together that reflect the passion and ambition of our club and supporters.”

Rabona echoed this sentiment, noting,

"We are very happy to be able to share our digital solutions with Napoli’s supporters... You’ll love our fresh ideas - from launching live streams with built-in interactivity to facilitating special moments IRL."

Building Long-Term Value

Beyond fan-facing benefits, the deal represents a strategic move to build brand equity. By associating with a globally recognized club, Rabona enhances its credibility across its affiliate and business networks. The partnership is a model for how sports betting brands can integrate with elite clubs in a way that creates sustainable, technology-driven business value while respecting the integrity of the sport.

The collaboration is encapsulated by the slogan, “Be Napoli. Play with Rabona,” inviting fans to engage with the club on a deeper level.