Crash Gambling
Pragmatic Play Casinos
NetEnt Casinos
Playtech Casinos
Microgaming Casinos
Novomatic Casinos
Evolution Casinos
Merkur Casinos
BGaming Casinos
Play’n GO Casinos
Quickspin Casinos
PayPal Casinos
Skrill Casinos
Neteller Casinos
Debit Card Casinos
Paysafecard Casinos
Amex Casinos
EcoPayz Casinos
Interac Casinos
MuchBetter Casinos
Trustly Casinos
The Netherlands Tops the List
Leading the rankings, The Netherlands stands out with 864.89 searches per 100,000 people, signaling the highest level of gambling interest worldwide. The country’s liberal gaming regulations and flourishing online casino industry contribute to its dominant position.
- “Online casino“ tops search queries with 75,000 monthly searches.
- Other popular terms include “Casino games” and “Online gambling”, both searched 21,000 times per month.
Malta and Sweden Rank Among the Top Three
Malta (#2)
Malta, a global iGaming hub, secures the second spot with 384.65 searches per 100,000 people. Despite its small population, the island nation’s role as a gambling licensing powerhouse makes it a key player in the industry.
Sweden (#3)
Ranking third, Sweden reports 384.12 searches per 100,000 people. A regulated online gaming market and high player engagement drive gambling interest in the country.
- “Online casino” leads with 11,000 monthly searches.
- “Free spins” also ranks high, with 3,700 searches, reflecting a preference for casino promotions.
Poland, Denmark, and Iceland Show High Engagement
Poland (#4)
Poland, ranking fourth with 376.49 searches per 100,000 people, has seen a surge in interest as gambling laws become more accommodating.
- Blackjack is the most searched casino game, with 40,000 monthly searches, far surpassing Poker (16,000 searches) and Roulette (15,000 searches).
Denmark (#5)
In Denmark, which ranks fifth with 366.17 searches per 100,000 people, a well-regulated gaming market ensures a strong gambling culture.
- Poker is the country’s top search term, accumulating 4,900 monthly searches, surpassing “Online casino,” which receives 3,500 searches.
Iceland (#6)
Iceland, in sixth place with 361.24 searches per 100,000 people, sees high engagement due to limited access to land-based casinos, pushing players toward online gambling.
- Blackjack dominates searches, with 350 monthly queries, as Icelanders explore digital alternatives.
Other Countries with High Gambling Interest
Singapore (#7)
345.13 searches per 100,000 people
- Unlike other regions, “Baccarat” is the most searched term, with 4,600 monthly searches, driven by the influence of luxury casino resorts like Marina Bay Sands.
Norway (#8)
336.46 searches per 100,000 people
- Despite a state-controlled gambling monopoly, Norwegians seek alternative platforms. Poker tops searches, with 7,500 queries per month.
New Zealand (#9)
310.66 searches per 100,000 people
- A strong betting culture fuels interest, with Blackjack (3,100 searches) and Roulette (1,800 searches) ranking higher than Poker (1,600 searches).
Lithuania (#10)
300.62 searches per 100,000 people
- Recent online gambling regulation changes have fueled market growth, with Poker (2,000 searches) and Free spins (1,300 searches) topping search trends.
What Drives Gambling Interest in These Countries?
Amanda Wilson, CMO of Casino Deps, explains how regulatory policies, industry influence, and cultural factors shape gambling engagement:
“Countries like The Netherlands and Malta, where gambling is widely accepted and well-regulated, naturally rank high. On the other hand, nations with restrictive laws, such as Norway and Iceland, still show strong interest as players seek alternatives beyond state-controlled platforms.”
The Evolving Gambling Landscape
This research highlights how legislation, industry growth, and player demand contribute to gambling engagement worldwide. While some countries flourish due to strong legal frameworks, others see rising interest as players explore offshore and alternative betting options. As laws shift and technology advances, global gambling trends will continue to evolve, reshaping industry dynamics.
Written by 
Select Language