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Best Betting Odds
Mobile Platforms for Compare & Bet 2025

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Updated by Angel Petkov March 25, 2025

Sports betting is a game of mind. This is particularly true when comparing sports odds. Here, we'll examine the top bookmakers according to their odds and advise you on how to boost your profits and chances of winning.

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What are the Best Odds?

Betting odds are numerical representations of the probability of certain outcomes in sports events. They determine the possible return on investment (ROI) for a winning wager. The odds may be represented in a number of forms, such as decimal odds, fractional (used in the UK and other parts of Europe), or moneyline odds (American). Bookmakers use betting odds for a wide variety of sports, including football, horse races and even TV specials and political campaigns. People often search for the "best odds" when they evaluate the odds given by several bookies for the same bet. Best odds are the odds that provide the greatest possible payoffs. Every bettor wants the best odds because a bigger payout means more money in their pocket when they win. Aside from reflecting the possible payment betting odds also hint at the estimated likelihood of a result, making them crucial in guiding your betting selections. A solid understanding of these odds is essential, as this will enable you to make better and more informed betting judgments.

The best odds in sports betting maximize potential payouts and provide bettors with the highest value for their wagers. Finding the best odds requires comparing multiple sportsbooks, taking advantage of competitive pricing, and utilizing strategies like line shopping to ensure the most profitable bets.

Pros and Cons of Betting Odds

What's good?

Better returns on successful free bets

Improved overall betting experience

Access to a wider range of betting markets

Learn new sports and strategies

Opportunities to capitalise on promotional offers

What's not so good?

It takes time to look up the best odds all the time

Risk of missing out on other factors

Top 5 Bookies with the Best Betting Odds

Finding the best odds is crucial for maximizing your potential winnings in sports betting. The top bookmakers offer competitive pricing, low margins, and great value across a variety of sports. Below is a list of the best sportsbooks that consistently provide the most favorable odds for bettors.

Bet365

1. Bet365

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What's good?

Extensive sports coverage

Some of the best odds in the industry

High-quality live streaming and in-play betting

Strong licensing and regulation

What's not so good?

Limited promotions for existing users

Geographical restrictions

Bet365 stands as a global leader in online sports betting, renowned for its extensive coverage and competitive odds. The platform offers a vast array of sports markets, including popular options like soccer, tennis, and basketball, as well as niche sports, ensuring a comprehensive betting experience. Bet365's commitment to providing some of the best odds in the industry enhances potential returns for bettors.

Additionally, the bookmaker offers live streaming of over 100,000 events annually, allowing users to watch and bet simultaneously. The user-friendly interface and mobile compatibility further enhance the betting experience, making it accessible and convenient for users worldwide.

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Betfred

2. Betfred

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Win rate94.00%
Payout time1-3 Days
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Bonus offer0% Sign up package up to 0 + 200 Free Spins

What's good?

Daily price boosts

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Attractive promotions

Strong retail presence

What's not so good?

Limited live streaming

Clunky customer service

Established in 1967, Betfred has evolved into a prominent bookmaker offering a diverse range of sports markets and competitive odds. The platform provides daily price boosts on various sports, including soccer and horse racing, offering enhanced value to bettors. Betfred's in-play betting feature allows users to place bets during live events, with odds that adjust in real-time, providing dynamic betting opportunities. The bookmaker also offers a mobile app for convenient betting on the go. With over 1,500 land-based betting shops, Betfred combines online convenience with a strong retail presence, catering to a wide range of betting preferences.

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Goldenbet

3. Goldenbet

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What's good?

Diverse selection of sports and events to bet on

Attractive odds across various markets

Multiple payment options

Efficient assistance through multiple channels

What's not so good?

High wagering requirements

No mobile app

Goldenbet is a bookmaker that offers a variety of sports markets with competitive odds. The platform provides a user-friendly interface, making it easy for bettors to navigate and place bets. Goldenbet offers live betting options, allowing users to place bets during ongoing events. The bookmaker also provides a mobile-friendly website, ensuring that users can bet on the go. Goldenbet offers various promotions and bonuses to attract and retain customers. The bookmaker supports multiple payment methods, providing flexibility for deposits and withdrawals.

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Roobet

4. Roobet

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Win rate94.40%
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What's good?

Superb sports coverage

Engaging promotions

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Reliable customer support

What's not so good?

Limited traditional payment methods

Limited responsible gambling tools

Roobet is an online bookmaker that offers a variety of sports markets with competitive odds. The platform provides a user-friendly interface, making it easy for bettors to navigate and place bets. Roobet offers live betting options, allowing users to place bets during ongoing events. The bookmaker also provides a mobile-friendly website, ensuring that users can bet on the go. Roobet offers various promotions and bonuses to attract and retain customers. The bookmaker supports multiple payment methods, providing flexibility for deposits and withdrawals.

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BetVictor

5. BetVictor

Top Casino with extensive game selection

Win rate96.80%
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What's good?

Extensive sports coverage

Favorable odds across various sports

Live streaming of select sports events

Established reputation

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No cryptocurrency support

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Founded in 1946, BetVictor is one of the oldest bookmakers in the world, offering a wide range of sports markets and competitive odds. The platform provides a user-friendly interface, making it easy for bettors to navigate and place bets. BetVictor offers live betting options, allowing users to place bets during ongoing events. The bookmaker also provides a mobile-friendly website, ensuring that users can bet on the go. BetVictor offers various promotions and bonuses to attract and retain customers. The bookmaker supports multiple payment methods, providing flexibility for deposits and withdrawals.

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How We Evaluate the Best Betting Odds

We evaluate each bookmaker according to several criteria before recommending which ones have the greatest odds. Some of the factors we consider are:

Odds

Of course, this is the first criterion for identifying betting sites with high odds. We search for betting sites that offer odds boosts, the Best Odds Guaranteed, and special bets with improved odds.

Betting Markets

For your betting convenience, we look for high-odds betting sites that cover a wide variety of sports with many betting markets. This way, you can choose from a more extensive selection. We also keep an eye out for tools that can improve your betting experience, such as Sports Bet Builders.

Regular Odds Updates

We prioritise bookmakers who promptly update their odds to reflect the latest developments in sports events. This ensures bettors have access to real-time information to make informed betting decisions.

Why Compare Bookmaker Odds?

Comparing bookmaker odds is crucial for informed betting decisions and maximising potential profits. It can boost you annual winnings by 10-15%, offering a significant increase in profitability. Additionally, odd comparison helps identify value bets - where the chances of a result are higher than the odds indicate. These show that bookies are undervaluing a certain result; therefore, betting on them might ultimately provide better returns.

Odds comparison also helps bettors incorporate market trends and insights into their betting strategy, which results in better-informed selections. Overall, odds comparison enriches the betting experience, fostering more thoughtful engagement and potentially lucrative outcomes in sports betting.

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The Importance of Odds

Odds are the cornerstone of sports betting. They are indicators of how a sports team or player is likely to win. Low odds show strong favourites, whereas high odds show underdogs or the less likely to win. Odds also influence the potential payouts for bettors. They show the potential payout in the event of a favourable outcome for your wager.

Additionally, odds play a crucial part in determining betting tactics. Bettors use tactics like value betting, which involves spotting differences between perceived probabilities and the actual odds set by bookmakers. This gives them the best chance of making the most of good circumstances and optimise potential profits.

Betting Strategies to Maximise Profits

The first betting strategy to help you maximise your winnings is to research before betting. Conducting research allows you to get comprehensive details on the types of odds to choose and the bets to make. This strategy is ideal for complete newbies and seasoned bettors.

However, arbitrage betting is the most effective strategy to maximise your profits. Arbitrage betting is putting bets on opposing teams in a single athletic event with the goal of making a profit from the combination.

You can use the same sportsbook with two bets or, better still, place your qualifying bet settlement on two of the best online sportsbooks. The goal of arbitrage betting is to lock in a profit by taking advantage of sports betting lines disparities, which are constantly changing.

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Tools and Resources for Odds Comparison

Several tools and online resources prove invaluable in facilitating informed betting decisions through real-time odds comparison. Websites like Oddschecker, OddsPortal, and Betfair provide comprehensive coverage of odds across various bookmakers, allowing users to identify the most favourable options quickly.

Punters can also use betting exchange platforms such as Betfair Exchange, which offer dynamic odds and allow users to compare odds offered by other bettors directly. Subscription-based platforms like Oddspedia and Bettingmetrics provide customised notifications and comprehensive statistics to further improve the odds comparison experience.

How to Calculate Payouts to Find the Best Odds

To calculate payouts and identify the best odds, employ a simple formula: Payout = (Stake × Odds) + Stake. For instance, if you wager $100 on odds of 2.5, the potential payout would be ($100 × 2.5) + $100 = $250.

Bettors can pinpoint the most lucrative odds by comparing payouts across different bookmakers. Higher payouts indicate greater potential profits, guiding users toward the most advantageous bets. This method ensures informed decision-making, which leads to the optimisation of returns.

How to Take Advantage of the Best Odds

To capitalise on the best odds, start by comparing offerings from various bookmakers to identify the most favourable ones. You can use odd comparison tools to pinpoint the "best odds" options.

Secondly, stay informed about developments in the sports world, as various factors like injuries or changes in team formations can influence match outcomes. This knowledge significantly enhances your ability to recognise variations in odds and seize advantageous opportunities.

Timing plays a crucial role as well. Keep an eye on how the odds change in the days preceding the event. Changes in public opinion or the release of fresh facts can alter the odds. Strategically timing your bets allows you to take advantage of the best odds before they change.

Compare Odds Across Multiple Bookmakers

Always check different sportsbooks to ensure you're getting the best odds for your bet. Use odds comparison websites to save time.

Use Betting Exchanges

Betting exchanges like Betfair often offer better odds than traditional bookmakers because you're betting against other players, not the house.

Shop for Value, Not Just the Highest Odds

Look for bets that offer good value, not just the highest odds. Sometimes the best odds may come with higher risk, so balance them with the potential for success.

Take Advantage of Price Boosts and Promotions

Many bookmakers offer boosted odds or enhanced promotions. Always look out for these offers to maximize your potential returns.

Bet Early or Late

Odds can fluctuate, and betting early may secure better odds, but betting closer to the event can provide the chance to spot value if odds drift in your favor.

Focus on Markets You Know Well

Specialize in sports or events where you have good knowledge. This will help you spot discrepancies between the odds and the likely outcome.

Consider Using Arbitrage Betting

If you have multiple bookmaker accounts, you can use arbitrage betting to guarantee a profit by betting on all possible outcomes with different bookmakers offering the best odds.

FAQs on Betting Odds

How are odds calculated by betting sites?

Before placing bets, bookmakers determine their target profit margin, sometimes called the vigorish or vig. For most bookmakers, this is 5-10%. The odds are then determined using either statistical or probability analysis.

When using probability, bookies assess the likelihood of an event occurring and transform it into odds. For example, if a player or team has a 40% chance of winning a match, the bookmaker will assign them odds of 1.40 (or 7/5 in fractional terms).

Bookmakers who rely on statistics examine past results to predict the probability of an event. The bookmaker may provide 1.25 (or 4/5 in fractional odds) odds on a team's next match victory if, for instance, that team has won 80% of its matches in the past year.

What are fixed odds compared to fluctuating ones?

Fixed odds refer to betting odds work that remain constant once a free bet stakes is placed, regardless of any subsequent changes in circumstances. Fluctuating odds, on the other hand, can change in real-time based on various factors such as betting patterns, team news, or game developments.

These odds can change quickly in the days/hours leading to or during an event, reflecting how people are starting to think about the chances of various outcomes.

How can I know if I'm getting the best odds?

To ensure you're getting the best odds, compare offerings from multiple bookmakers using odds comparison tools or websites. Look for the highest odds available for your desired outcome, considering factors like market trends and special promotions.

Are there specific times to find better odds?

Yes, better odds can often be found closer to the start of an event, especially for popular sports like football or horse racing. Additionally, odds may improve if there's breaking news or last-minute changes that affect the outcome of the event.

How does the variation of odds affect live betting?

Variation in odds during live betting reflects the dynamic nature of the game. As events unfold, odds may fluctuate based on factors like goals scored, player injuries, or momentum shifts. This allows bettors to capitalise on evolving circumstances and adjust their strategies accordingly.

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Written by

Angel Petkov

With over five years of specialized experience in the iGaming industry, I've crafted extensive content on casino games and sports betting. I look forward to sharing my insights and expertise with you.