The superstar will now serve as a brand ambassador to Stake.com, lending his face and persona to the site and its marketing, as well as further promoting with several live streams.
This collaboration comes hot on the heels of Drake’s very public foray into online gambling, with the “Hotline Bling” artist recently gaining an audience of gambling fans on Instagram following the publication of several “stories” where he plays online casino games. One such story, published by the account of sports news website Bleacher Report, showed Drake betting 0k on roulette and successfully guessing the number. That clip has since gone viral with nearly half a million “likes”, and it must have certainly been a decisive factor in the new partnership.
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Drake’s Stake.Com Live Streams
While details of the exact nature of the partnership are scarce, Stake.com’s official announcement specified that Drake would be hosting a series of live streams on Stake.com. It is very likely that those streams will depict him playing games on the platform and interacting with fellow gamblers, although it has also been noted by Stake that the first one will feature “a record-breaking giveaway”. What the award will be, gamblers will likely find out once they tune into the stream.
Stake.Com are no strangers to such collaborations – as one of the biggest crypto casinos on the market, they’ve seen substantial growth in recent years, which has permitted them to collaborate with several celebrities and organisations. Perhaps their biggest partnership was announced back in May 2021, when they became the official betting partner of the UFC. Said partnership has been incredibly successful for both sides, and was further expanded in early 2022 to cover more countries for a longer period of time.
It is currently unknown whether Drake’s partnership is similarly long-term, or if the star is only involved with Stake.com until the last of the scheduled live streams has taken place. Further details are expected to be revealed in the coming weeks as the date of the first stream approaches.