FanDuel Casino and IGT PlayDigital Continue With the “Winning is Defeated” Campaign

About the “Winning is Undefeated” Ad Campaign

The advertisement ranks the wonderful feeling of the tiny wins in life, while reminding individuals that winning is the ultimate feeling. This is an ad campaign that the online casino has previously run. According to FanDuel Casino’s Vice President of Brand Strategy, the casino focused a lot on celebrating the unmatched feeling of victory, which is what the campaign displays. The casino offers a daily free-to-play game reward machine and a newly launched welcome bonus.

These casino bonuses and offers give players the chance the experience the ultimate feeling of winning. The ad campaign will air across TV, social, and contextual OOH. It will broadcast in Michigan, New Jersey, and Pennsylvania. The campaign is developed in collaboration with agency Mischief @ No Fixed Address.

A background of the campaign

According to Pete Lefebvre, the Creative Director at Mischief @ No Fixed Address explains that the campaign is based on research. The agency conducted research that identified 34,000 unique feelings in human beings. The company had participants get in touch with their feelings and then ranked them in a faux-scientific order. Therefore, the agency ranked winning as the best feeling there is, after the research.

The addition of IGT PlayDigital’s Fort Knox Cleopatra

In addition to the campaign, the casino will also be adding Fort Knox Cleopatra, by IGT PlayDigital as an exclusive title on its platform. This game features a new progressive jackpot slots mechanic. This feature triggers bigger prizes to the exciting classing game elements. The game also has two bonus rounds:

  • The Cleopatra bonus – this is triggered by collecting three Sphinx scatter symbols. It results in 15 free spins where all wins are tripled.
  • The Fort Knox bonus – this is triggered randomly on any base game spin and contains open safes filled with cash and coins that can activate a progressive jackpot win.

The addition of this game is part of the casino’s mission of providing its clients with the best gaming products on the market. The casino is also on a mission to introduce its players to game titles that they know and love, while keeping them engaged. Additionally, FanDuel aims to provide its clients with unique games and more prizes.

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Jacob Evans Written by Jacob Evans