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The Terms of the Agreement
The agreement has been signed for an initial period of five years. This agreement anticipates the leading gaming platform and media provider, GiG, provision of its award-winning player account management platform (PAM) to Joy Enterprise B.V. to power up its Latin American brand Playr. bet.
How Joy Enterprises B.V Will Benefit
This agreement will benefit all involved parties. Joy Enterprise B.V. will now utilize GiGs state-of-the-art technology in the iGaming industry. That will enable the operator to deliver a unique customer experience, expanding its customer base and spurring its growth. Therefore, the company partnered with the Gaming Innovation Group to ensure they deliver effective operation of playr.bet, a brand that will be newly launched in a fast-growing.
Luis Fernando, Director of JOY Enterprise B.V., said: “This is a new venture into an unknown vertical for us and it was clear from the start that GiG’s technology would enable us to access the opportunities inherent within our existing customer base. What was also clear throughout the process was GiG’s capacity to help us understand the challenges ahead of us, and moreover, to help us overcome them. They were a partner for us even before we had agreed on the deal in that regard, and ensured we wanted GiG as our platform provider”.
iGaming in Latin America
iGaming, or online gaming, is a rapidly growing industry in Latin America. With a large and growing population of young, tech-savvy consumers, the region offers significant potential for the development of the online gaming market. In 2021, the LatAm market expanded significantly, resulting in revenues exceeding $7 billion. With an enormous population of more than 400 million and an increase in regulated markets, the market seems lucrative and promising for operators and providers, assuring player’s exceptional experience. In this regard, Joy and GiG have the upper hand.
About Gaming Innovation Group (GiG)
Gaming Innovation Group is a Malta-based technology company that provides platform solutions for the online gaming industry. The company was founded in 2012 and specializes in developing software and services for online casinos, sports betting, and other forms of online gaming. They offer a range of products and services, including iGaming platforms, payment solutions, and marketing tools, to help online gaming operators launch and grow their businesses.
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