Symplify’s Customer Engagement Strategy
Symplify is an industry leader in CRM and AI cloud solutions. The Stockholm-based company will assist King Billy in scaling the heights of online casino entertainment by providing a fully integrated CRM ecosystem. In the agreement with King Billy, Symplify is expected to provide customer engagement strategies and AI solutions to improve the casino’s market base. The customer relationship management system enables King Billy to optimise its communication strategy through email, push packages and SMS.
The deal also gives King Billy access to Symplify’s proprietary campaign and various modules that boost user engagement processes. Through the partnership, King Billy can create tailored customer journeys using the builder modules and match the campaigns and customer events with the buyer journeys.
A Boost to King Billy’s Responsible Gaming
King Billy casino provides a socially responsible gaming environment. Partnering with Symplify helps the casino monitor concerning player behaviours and use SaaS services to identify abusers. AI will help King Billy improve lifetime value by optimising marketing spending and providing customer sentiment. During the announcement, Symplify’s CEO affirmed the partnership and promised a better player experience and increased gaming activities.