Since Bragg is a partner of First Look Games, it has access to a library where it may upload game sheets, videos, logos, images and sample games for each of its slot titles. Affiliates who get their applications accepted by First Look Games can download these materials individually or in large quantities.
Popiplay, an iGaming company based in Sweden, has partnered with First Look Games to use the White Label Client Area solution. Through this agreement, Popiplay can provide its whole portfolio of slot games to its current and future operator partners.
The Benefits of the Partnership
According to Niklas Mravlje, head of product marketing at Bragg Gaming, the cooperation represents a significant turning point for the business and its studio partners. He said that the company’s internal and partner studios would broaden the audience for their material due to the agreement with First Look Games.
Tom Galanis, the founder of First Look Games, said they were happy to be helping to scale up the advertising of games built on its Remote Gaming Server through their network of over 800 authorized publishers. Affiliates give the significant potential for studios to boost awareness of their casino games among vast audiences of active online casino players throughout the globe, and this is a win-win situation for everyone involved.
Niklas Mravlje, Director of Product Marketing at Bragg Gaming, also said this is a major milestone for Bragg Studios and their studio partners from the Powered by Bragg range. It allows them to ramp up the exposure of their games portfolio to an even broader audience.
Tom Galanis asserts that game companies may considerably increase the audience for their content and attract new users via affiliates. Galanis predicted that the partnership would be successful for Bragg and cost-effective.
Terms and Conditions of the Partnership
According to the terms of the new agreement, Bragg Gaming will have access to an online library where they may submit logos, movies, graphics and demo games. Once this information is available, authorized First Look Games affiliates may access it and download specifics or whole packages. Creating traffic-generating material for the studios will aid in increasing the reach of their content. In the end, this information may be seen by more than 20 million gamers worldwide.
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