An Ambitious Leap Across Continents
In a strategic move set to redefine the landscape of online gaming, Light & Wonder has broadened its horizons through an extended partnership with Everi Digital, the digital arm of Everi Holdings. This collaboration is poised to usher in an era of expanded gaming content distribution across the UK, Europe, and South America.
The inked agreement ensures that Light & Wonder’s clientele in the UK will be privy to a curated selection from Everi Digital’s robust portfolio, featuring a diverse array of titles earmarked for integration into Light & Wonder’s comprehensive online platform.
Pioneering Markets and Timelines
Italy is slated to be at the forefront of this expansive venture, with expectations set for the summer of 2024 to welcome Everi Digital’s offerings. This initiative is anticipated to cascade into additional European domains by year-end, laying the groundwork for an impending rollout in South American markets by the first quarter of 2024.
Everi Holdings, the progenitor of Everi Digital, garners acclaim for its dual prowess in land-based and digital casino gaming content, alongside its innovative financial technology and loyalty solutions. The expansion blueprint encompasses:
A Confluence of Innovation and Expansion
Jordan Brent, the Vice President of Digital Commercialisation at Everi Holdings, encapsulated the essence of this partnership: “This venture marks a pivotal moment, as we bring our award-winning, captivating gaming experiences to untapped player demographics and territories. Our anticipation is high as we extend our innovative content to a new cohort of online aficionados, propelling our collective iGaming ventures to unprecedented heights.”
In parallel, Light & Wonder has been active on other fronts, securing an aggregation arrangement with 1X2 Network to introduce the supplier’s content in the US market. Additionally, February 2024 witnessed a significant agreement with bet365 to augment the gaming landscape in Greece, granting Greek enthusiasts access to illustrious titles such as Jin Ji Bao XI Endless Treasures and Lock it Link Diamonds.