During the announcement, the company announced that the promotion would use still images and film across various media, including TV spots, print, digital and social media. The first film intended for BRBET’s digital channels shows Mike Tyson watching sports at home. After scrolling through several distinguished betting sites operating in Brazil, Mike becomes angry that he cannot find one to place the bet he has in mind but later finds BRBET and places the winning bet.
While the ad was shot in Florida, it is made for the Brazilian market. One can notice the target market from the language used and scenes like Christ the Reeder and the caption “Rio de Janeiro”, which tricks the viewer into thinking that all is happening in the Brazilian city.
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